It has recently become a common sight at many izakaya (Japanese-style pubs). It is a delicious sake that is easy to drink and goes down a treat. I drank Sawaya Matsumoto at a New Year's dinner at my parents' house a few years ago.
I drank this sake with fish one day at a sushi restaurant. It was a refreshing and delicious sake, just like the image of snow in the name. It goes well with fish.
It is in the lower left of the photo. It is nigori sake, but it is easy to drink and delicious. However, it has a strength of 20%. It looks easy to drink like makgeolli, but you can never be too careful...
This is the sake in the center of the photo. It has a fruity sweet and sour taste that is hard to believe it is sake. It is so delicious that I bought a bottle.