When I climbed Mt. Echigo-Komagadake, I bought this as a souvenir for myself. It seems to be a local-only syochu liqueur that can only be bought locally.
You can feel the flavor of the rice, and it's a little dry with a clean finish.
In Yonago, where I was traveling, a local sake, Nodoguro, from Shimane. It has a good taste. Sashimi from the San-in region. Nodoguro sashimi is delicious!