The fruit juice taste runs for a moment, but is quickly followed by a strong intensity (in proximity to, say, Shaoxing wine? Soy sauce?) The taste is also heavy on the throat and leaves a sticky aftertaste. The aftertaste is heavy on the throat and lingers in the mouth. It burns in my stomach. But I didn't think it was bad. Maybe it was the fruity-sweetness of the first hand? First impressions are important!
It has a sweet and thick mouthfeel that can only be achieved with nama-shu, but it is still refreshing.
Aizu sake is good because it has a lot of spicy taste.