Smell is fresh and good. The taste is fruity and slightly sweet. But it quickly fades away, leaving a light and pleasant aftertaste.
It was a perfect match for the seasonal "Hamo no Ochire" (pike conger).
The aroma of bran is strong in the mouth, but not overpowering, which I personally prefer. We had it during the fresh green season, but the bottle design fits the cherry blossom season.