It seems to be the name of "Mmm. It's quite crisp, but it's not dry, and the mouthfeel and aftertaste are really clean and refreshing, so it's easy to drink. It's probably one of the easiest to recommend to people who aren't used to drinking sake.
It has no peculiarity and doesn't interfere with the taste of food, so it is easy to match with many things. On the other hand, it may not be enough for those who want to taste sake on its own (but it is quite easy to drink, so it is recommended for those who want to drink sake with gusto).
The name and label are interesting. The flavor is lightly nigori, and people who like doburoku will probably like it. I want to see the movie next time.