じゅんちょる
This is the new brand "Okuroku" of Iwate Meikozo.
The origin of the name comes from the Heian period (794-1185) when the inland area of Iwate (from Oshu to Morioka area) was called Okuroku, and the brewery wanted to make sake using rice produced in this area, which was the foundation of the Hiraizumi culture.
The label design is a work by local printmaker Jun Morita, based on the Kawanishi Dainenbutsu Kenbai (Great Buddha Sword Dance), which was handed down by Touji Miura before his death.
The rice used is Hitomebore grown in Hiraizumi Town, home of the World Heritage Site Chuson-ji Konjikido, and the yeast used is the new Iwate Prefecture yeast M7.
Okuroku has a pleasantly firm acidity, and can be enjoyed more lightly when heated.
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