じゅんちょる
A new generation born in Iwate!
Brewed by the fifth and sixth generations of brewers as two-generation toji, they have been working to improve the quality of Hamamusume since 2005, and have focused on capital investment, including the construction of a new brewery, which has won numerous awards. Now, with the appointment of the young 6th generation toji, traditional sake brewing and new sake brewing have merged, and a new generation of sake brewing has truly begun.
The focus of attention is "Akabu AKABU," sake brewed by the sixth generation, which was developed in 2014 with the aim of becoming Iwate's representative junmai sake. Incidentally, the sixth generation was born in 1992 and is in his 30s. When he was in college, he was once a national champion in a sake-tasting competition. Inheriting his stubborn spirit of craftsmanship, he will brew Akabu to become a Junmai-shu representing Japan. The average age of the brewery workers is young and energetic. The young people who have come together under the slogan of "creating a new history for Akabu Sake Brewery" understand how to brew sake that fits the times, and they brew sake from Iwate with passion, love, and guts.
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