うごうご
A collaboration between Daiichi Shuzo, a Tochigi Prefecture sake brewery, and Satoko Morimoto, a ramen girl. The illustration on the cup is also cute!
The aim of the collaboration is to dispel the negative image of sake as being old, bitter, and smelling of alcohol. It is true that when I drank it, I thought it had no aroma or taste, but the taste and intoxication came later. I had an image of a mysterious sake 😳.
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