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I enjoyed it cold, but it was soft and dry.
Even if you pour it down your throat right away, it doesn't feel like it's burning and you don't feel bad.
There is a hint of sweetness behind the spiciness, and I recommend it as is rather than chilling it.
The onigiri (rice balls) served with it have a salty taste that goes well with anything (Odawara Station East Exit).
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