atsukisan
2025/02/24 Purchased Niigata Hasegawa-ya
Comment from Creative Director Fumihiko Sano
A new sake to be made in Nagaoka, Niigata.
What kind of sake will we make here for the first time?
As a prototype to think about what we will make and what we can do in the first year, we decided to use a simple title without giving a specific meaning to the name.
Maison Aoi Untitled 01, 2025
We did not prepare a specific etiquette for this bottle. The reason is that we wanted to express the state of something that is being made for the very first time, rather than expressing an impression of the sake.
The shoulders of the first batch of bottles are individually hand painted by the brewers, and no two bottles are the same.
As the bottles are shipped and transported, they are bumped, scratched, and wet, the paintings are rubbed, cracked, and peeled, and the time from the time they leave the cellar to the time they reach your hands continues to be etched on them, making them unique bottles.
Each bottle that arrives at your hand naturally expresses the time that has passed up to this point. The concept of the design is the manifestation of such time.
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